One of the main issues of our modern world today is Meritocracy, wherein any lack of success is automatically viewed as a byproduct of laziness and low ambition.

Getting noticed as a content creator isn’t always about consistency, hardwork or effort, in fact, a big part of it invloves riding the wave of popularity and hoping that the algorithm blesses you.

There are thousands of hardworking consistent YouTubers with tight niches who’ve been uploading since 2009, yet barely even break 10K subs in 2021.

Considering the substantial amount of content floating around on the internet right now, one can really deduce that, we long since passed a horizon where, niche or not, original or not, geting noticed online is really about all about luck now.

According to a friend of mine working at Spotify, about 40,000 songs are published/indexed each day.

Stats also show how there are 500 minutes of video being uploaded to YT every day.

The complaint of “oversaturation” is not a self-limiting belief, but rather a perfectly understandable gripe with circumstance at this decade.

The real self limiting belief here is possessing a misguided purpose for making content online in the first place.

A content creator must create content because they want to, and because they love what they do. It shouldn’t be for the reason of being noticed.

We see this mentallity a lot in indie bands when, they reach a certain point of popularity, they disband or stop playing to avoid all the fame getting to their heads and distracting them from their main love, which is the act of making music itself.